Real estate sales and marketing have been a major focus of my career since 2011. I have been writing for Real Estate Grifth since that time.
Real estate sales and marketing is the practice of selling a property in the secondary market. Real estate brokers use sales techniques on their own properties, such as the “short sell” where a buyer can put down a lower price than the seller offers, or the “reverse short sale,” where a seller can put down a lower price than the buyer has the listing.
The real estate industry is one of the fastest growing sectors in the United States. As of 2016, there were over 60 million residential real estate transactions. The largest real estate companies are in New York, Los Angeles, and Chicago, but it’s also a sector that has several sub-sectors. The most popular sub-sectors are vacation homes and condominiums, rental homes, and townhouses.
The sale of real estate is big business in the USA, at least in terms of the overall U.S. real estate market. As of 2016, the average price of a home sold went from $1.4 million in 2016 to $1.7 million in 2017. These sales also created 1.4 million new jobs, and a ton of money. Of course, the high percentage of homes sold for less than the asking price is a huge red flag.
The high percentage of homes sold for less than the asking price for a reason. This is not to say that you should buy a home only if it’s selling for less than the asking price. You should buy a home only if you are looking to rent or buy it for a long time period. Also, if you have ever been involved in real estate, you know that a lot of houses go into foreclosure during their first year of ownership.
My wife and I have been real estate investors for several years. Our primary goal is to buy and live in a house that we can eventually flip. Then, and only then, will we open our own real estate brokerage. We are not real estate agents. We’re real estate investors. But we like it that way.
real estate investors are like real estate brokers in that they get paid for helping others buy and manage real estate investments. They are not real estate agents. They are just investors who like to watch the stock market and invest in real estate themselves.
But to be a real estate investor, you must also own your own office building, the office of your brokerage, and at least two properties in your portfolio. That’s why we are so excited to finally be able to work with real estate agents in the future.
In real estate it is illegal to buy or sell real estate without a broker’s license. If you have no broker’s license and are involved with real estate business in any way, you are in trouble. But because real estate agents are also licensed real estate brokers, the same code applies. If you get caught doing something illegal, you get to spend time in prison, and your broker gets to go to jail. We don’t want to see that happen.
Griffith is one of those places where a real estate agent can easily get in trouble. Many of these agents are not licensed to be real estate brokers, but they may be licensed and have a real estate license. That means they own and operate a real estate business, and they can be convicted of a crime if they are selling a home that is being offered for sale.